{"title":"New Arrivals","description":"","products":[{"product_id":"percy","title":"PERCY","description":"\u003cp\u003eFabric: Cotton Satin\u003cbr\u003eColor: coral\u003cbr\u003eTechnique: Boring embroidered\u003cbr\u003eCut: Raglan Cut\u003cbr\u003ePERCY- A vibrant coral cotton-satin two-piece with a relaxed raglan cut and refined embroidery, designed to carry you comfortably from suhoor to iftar. The breathable fabric and thoughtful silhouette make it suitable for daily wear during the holy month, while the soft coral shade brings a refreshing touch to your Ramadan wardrobe\u003cbr\u003e\u003c\/p\u003e","brand":"Loome","offers":[{"title":"XS","offer_id":46071606804636,"sku":"ALE2-2601010","price":16500.0,"currency_code":"PKR","in_stock":true},{"title":"S","offer_id":46055550582940,"sku":"ALE2-2601010","price":16500.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":46055550615708,"sku":"ALE2-2601010","price":16500.0,"currency_code":"PKR","in_stock":true},{"title":"ML","offer_id":46055550648476,"sku":"ALE2-2601010","price":16500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/ALE2-26010010_1.jpg?v=1770302656"},{"product_id":"fue","title":"FUE","description":"\u003cp\u003eFabric: Cotton Stripe\u003cbr\u003eColor: blue and white\u003cbr\u003eTechnique: applique and cutwork embroidery. \u003cbr\u003eCut: Raglan Cut\u003cbr\u003eFUE-A fresh addition to your seasonal lineup, this blue and white striped cotton two-piece features a delicate applique and intricate cutwork embroidery. The soft, breathable fabric keeps you comfortable throughout the day, while the striped pattern and artistic details bring a refined \u003cbr\u003eyet relaxed charm to your wardrobe. \u003cbr\u003e\u003c\/p\u003e","brand":"Loome","offers":[{"title":"XS","offer_id":46080625541276,"sku":"ALE2-2601003","price":13500.0,"currency_code":"PKR","in_stock":false},{"title":"S","offer_id":46055550779548,"sku":"ALE2-2601003","price":13500.0,"currency_code":"PKR","in_stock":false},{"title":"M","offer_id":46055550812316,"sku":"ALE2-2601003","price":13500.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/ALE2-2601003_6.jpg?v=1770311808"},{"product_id":"brie","title":"BRIE","description":"\u003cp\u003eFabric: Cotton spun\u003cbr\u003eColor: Brown\u003cbr\u003eTechnique: boring embroidered with mirrors\u003cbr\u003eCut: Baggy Cut\u003cbr\u003eBRIE-Made from breathable cotton-spun fabric in a warm brown tone, this two-piece set features intricate embroidered mirror detailing that catches the light and adds a handcrafted, eye-catching accent to your look. The mirror work — a traditional technique where small reflective elements are stitched into the fabric — brings texture and cultural charm to the outfit.\u003cbr\u003e\u003c\/p\u003e","brand":"Loome","offers":[{"title":"XS","offer_id":46055687946396,"sku":"ALE2-2601012","price":26500.0,"currency_code":"PKR","in_stock":true},{"title":"S","offer_id":46092134809756,"sku":"ALE2-2601012","price":26500.0,"currency_code":"PKR","in_stock":false},{"title":"M","offer_id":46055687913628,"sku":"ALE2-2601012","price":26500.0,"currency_code":"PKR","in_stock":true},{"title":"ML","offer_id":46055687880860,"sku":"ALE2-2601012","price":26500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/ALE2-26010012_3.jpg?v=1770302381"},{"product_id":"ros","title":"ROS","description":"\u003cp\u003eFabric:\u003cbr\u003eShirt: Swiss voile\u003cbr\u003eBottom: Cambric\u003cbr\u003eColor: Magenta\u003cbr\u003eTechnique: Embroidered\u003cbr\u003eCut: Box Cut\u003cbr\u003eROS- This striking two piece set pairs a soft Swiss voile shirt in rich magenta with a comfortable cambric bottom, elevated by detailed embroidery for a refined finish. The lightweight Swiss voile offers breathable comfort and a graceful drape, while the cambric bottom brings structure and all day ease. \u003cbr\u003e\u003c\/p\u003e","brand":"Loome","offers":[{"title":"XS","offer_id":46055738212508,"sku":"ALE2-2601009","price":26500.0,"currency_code":"PKR","in_stock":true},{"title":"S","offer_id":46055738114204,"sku":"ALE2-2601009","price":26500.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":46055738146972,"sku":"ALE2-2601009","price":26500.0,"currency_code":"PKR","in_stock":true},{"title":"ML","offer_id":46055738179740,"sku":"ALE2-2601009","price":26500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/ALE2-2601009_1.jpg?v=1770320213"},{"product_id":"zenya","title":"Zenya","description":"\u003cp\u003eFabric:\u003cbr\u003e\nShirt: Cora Cotton\u003cbr\u003e\nBottom: khaadi cotton\u003cbr\u003e\nColor: Grey\u003cbr\u003e\nTechnique: Cross Stitch embroidered\u003cbr\u003e\nFit: Loose Fit\u003cbr\u003e\nZENYA- Elevate your daily rotation with a focus on fabric and form. This set pairs a soft Cora Cotton shirt with the structured, breathable feel of Khaadi Cotton bottoms.\u003cbr\u003e\nThe highlight is the cross-stitch embroidery—a geometric technique that adds depth and character to the neutral grey base. It’s a clean, intentional look designed for those who appreciate the finer details without the noise.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Bottom \/ S","offer_id":46260712636572,"sku":"ALE2-2601024","price":28500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ M","offer_id":46260712669340,"sku":"ALE2-2601024","price":28500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ ML","offer_id":46260712702108,"sku":"ALE2-2601024","price":28500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ L","offer_id":46260712734876,"sku":"ALE2-2601024","price":28500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt \/ S","offer_id":46326386917532,"sku":null,"price":24500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt \/ M","offer_id":46326386950300,"sku":null,"price":24500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt \/ ML","offer_id":46326386983068,"sku":null,"price":24500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt \/ L","offer_id":46326387015836,"sku":null,"price":24500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/37_1ffd78ac-b2ad-4963-871f-916564be388f.webp?v=1771663968"},{"product_id":"ravine","title":"RAVINE","description":"\u003cp\u003eFabric: Tussel Silk\u003cbr\u003e\nColor: Mauve Taupe\u003cbr\u003e\nTechnique: Hand Embellished\u003cbr\u003e\nFit: Baggy\u003cbr\u003e\nRAVINE- This piece is crafted from premium Tussel Silk, known for its unique natural grain and soft, muted luster.\u003cbr\u003e\nThe Mauve Taupe hue provides a sophisticated backdrop for our hand-embellished details. Every accent has been applied by hand, ensuring that no two pieces are exactly alike. It’s a thoughtful approach to evening wear that feels as good as it looks.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Bottom \/ S","offer_id":46260770209948,"sku":null,"price":79500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ M","offer_id":46260770242716,"sku":null,"price":79500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ ML","offer_id":46260770275484,"sku":null,"price":79500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ L","offer_id":46260770308252,"sku":null,"price":79500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/13_e52a0f95-5a7c-46e6-b53f-d3026c990f78.webp?v=1771664240"},{"product_id":"merisa","title":"MERISA","description":"\u003cp\u003eFabric: Organza\u003cbr\u003e\nInner: Cotton silk\u003cbr\u003e\n Bottom: Tussel Silk\u003cbr\u003e\nColor: Mouse Grey\u003cbr\u003e\nTechnique: Screen Print With Hand Embellishment.\u003cbr\u003e\nFit: Loose Fit\u003cbr\u003e\nMERISA- This ensemble centers around a striking Mouse Grey palette, offering a sophisticated alternative to traditional brights.\u003cbr\u003e\nThe design features a precision Screen Print that serves as a canvas for dense Hand Embellishments, adding a three-dimensional quality to the silhouette. With a built-in inner for a seamless finish and a structured drape, it’s a look designed for those who want their festive wardrobe to feel both substantial and refined.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Trouser \/ S","offer_id":46260770472092,"sku":null,"price":129500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ M","offer_id":46260770504860,"sku":null,"price":129500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ ML","offer_id":46260770537628,"sku":null,"price":129500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ L","offer_id":46260770570396,"sku":null,"price":129500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/19_1423dc23-62fe-4c9b-ab23-3d9b8b8a7dce.webp?v=1771664055"},{"product_id":"ambere","title":"AMBERE","description":"\u003cp\u003eFabric: Organza\u003cbr\u003e\nBodice: Silk\u003cbr\u003e\nBottom: Tussel Silk\u003cbr\u003e\nColor: Olive Green\u003cbr\u003e\nTechnique: Hand Embellished\u003cbr\u003e\nFit: Baggy\u003cbr\u003e\nCommand the room in AMBERE, a deep, regal Olive Green silhouette meticulously designed for the height of the festive season. Built on a sharp, structured foundation, the look features a sheer overlay brought to life by intricate hand embellishments of pearls, glittering sequins, and crystals that catch the light with every movement. This ensemble pushes the boundaries of craftsmanship with Tissue Appliqué work and 3D leather elements, punctuated by a bold rust accent.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Trouser \/ S","offer_id":46260770635932,"sku":null,"price":84500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ M","offer_id":46260770668700,"sku":null,"price":84500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ ML","offer_id":46260770701468,"sku":null,"price":84500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Trouser \/ L","offer_id":46260770734236,"sku":null,"price":84500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/31_336357f1-236f-45e2-b5f9-9f28f8d52011.webp?v=1771663935"},{"product_id":"aurie","title":"AURIE","description":"\u003cp\u003eFabric: Cotton Net\u003cbr\u003e\nBottom: Khaadi Cotton Dupatta : Stripe Organza\u003cbr\u003e\nColor: Caramel Brown\u003cbr\u003e\nTechnique: Aari Embroidered with hand embellishment\u003cbr\u003e\nFit: Loose Fit\u003cbr\u003e\nAURIE -Deep Caramel Brown sets the tone for this textured festive look. The intricate Aari embroidery is further elevated by hand-applied embellishments, creating a rich, shimmering effect against the warm, earthy base. Featuring a structured fit and a linear stripe dupatta, this ensemble balances detailed craft with a sophisticated silhouette.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Dupatta - Bottom \/ S","offer_id":46260770767004,"sku":"ALL3-2601025","price":72500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ M","offer_id":46260770799772,"sku":"ALL3-2601025","price":72500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ ML","offer_id":46260770832540,"sku":"ALL3-2601025","price":72500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ L","offer_id":46260770865308,"sku":"ALL3-2601025","price":72500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ S","offer_id":46326388129948,"sku":null,"price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ M","offer_id":46326388162716,"sku":null,"price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ ML","offer_id":46326388195484,"sku":null,"price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ L","offer_id":46326388228252,"sku":null,"price":69500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/49_0bbbe012-68b0-4317-b553-6167787e2fb9.webp?v=1771663898"},{"product_id":"avina","title":"AVINA","description":"\u003cp\u003eFabric: Stripe Karandi Organza\u003cbr\u003eBottom: Khaadi Cotton\u003cbr\u003eDupatta :Pure Organza\u003cbr\u003eColor: Salmon Pink and Ivory\u003cbr\u003eTechnique: Aari Embroidered with hand embellishment with block print.\u003cbr\u003eFit: Standard Fit\u003cbr\u003eAVINA- Salmon Pink and Ivory merge to create a fresh, glowing palette for this festive ensemble. The look is defined by a multi-layered technique, featuring a precision Block Print base further elevated by intricate Aari Embroidery and shimmering Hand Embellishments. Paired with a delicate Pure Organza dupatta, this silhouette balances tonal softness with a high-impact, rich texture.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Dupatta - Bottom \/ S","offer_id":46260771094684,"sku":"ALL3-2601019","price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ M","offer_id":46260771127452,"sku":"ALL3-2601019","price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ ML","offer_id":46260771160220,"sku":"ALL3-2601019","price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ L","offer_id":46260771192988,"sku":"ALL3-2601019","price":69500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ S","offer_id":46326388588700,"sku":null,"price":64500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ M","offer_id":46326388621468,"sku":null,"price":64500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ ML","offer_id":46326388654236,"sku":null,"price":64500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta \/ L","offer_id":46326388687004,"sku":null,"price":64500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/25_2ac3413f-0eab-444e-9eb7-26171a876f21.webp?v=1771664162"},{"product_id":"relin","title":"RELIN","description":"\u003cp\u003eFabric: Organza\u003cbr\u003e\nBottom: Tussel Silk\u003cbr\u003e\nColor: Terracotta\u003cbr\u003e\nTechnique: hand embellished\u003cbr\u003e\nFit: Standard Fit\u003cbr\u003e\nRELIN- Terracotta serves as a bold, fiery foundation for this high-impact festive silhouette. The look is defined by intricate hand embellishments that create a shimmering, three-dimensional effect across the sheer overlay, catching the light with every movement. Grounded by a structured, tonal base, this ensemble balances deep color with meticulous craftsmanship for a rich, glowing finish.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Bottom \/ S","offer_id":46326389735580,"sku":null,"price":89500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ M","offer_id":46326389768348,"sku":null,"price":89500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ ML","offer_id":46326389801116,"sku":null,"price":89500.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Bottom \/ L","offer_id":46326389833884,"sku":null,"price":89500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/61_f5e083a4-faf4-4619-bc98-4af0bf0eacbd.webp?v=1771664085"},{"product_id":"nika","title":"NIKA","description":"\u003cp\u003eFabric: Khaadi cotton silk\u003cbr\u003eBottom: khaadi cotton\u003cbr\u003eDupatta: pure Organza Color: Vivid Maroon\u003cbr\u003eTechnique: Applique embroidered with mirrors.\u003cbr\u003eFit: Standard Fit\u003cbr\u003eNIKA- Vivid Maroon sets a bold, regal tone for this high-impact festive silhouette. The look is defined by intricate Applique embroidery and the rhythmic glint of hand-placed mirrors, creating a shimmering, multi-dimensional texture that catches the light beautifully. Paired with the airy elegance of a pure Organza finish, this ensemble balances deep, dramatic color with rich, architectural craft.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Dupatta - Bottom \/ S","offer_id":46260771618972,"sku":"ALL3-2601017","price":48000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ M","offer_id":46260771651740,"sku":"ALL3-2601017","price":48000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ ML","offer_id":46260771684508,"sku":"ALL3-2601017","price":48000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ L","offer_id":46260771717276,"sku":"ALL3-2601017","price":48000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta \/ S","offer_id":46339558015132,"sku":null,"price":44500.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta \/ M","offer_id":46339558047900,"sku":null,"price":44500.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta \/ ML","offer_id":46339558080668,"sku":null,"price":44500.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta \/ L","offer_id":46339558113436,"sku":null,"price":44500.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/1_6c99bdd4-d1e4-486c-9041-9c802bdbfba9.webp?v=1771663787"},{"product_id":"veya-rtd","title":"VEYA - RTD","description":"\u003cp\u003eFabric: Khaadi cotton silk\u003cbr\u003e\nBottom: khaadi cotton\u003cbr\u003e\nDupatta : Stripe Organza\u003cbr\u003e\nColor: Sea foam\u003cbr\u003e\nTechnique: Applique embroidered.\u003cbr\u003e\nFit: Loose Fit\u003cbr\u003e\nVEYA- Sea Foam brings a refreshing, airy energy to this striking festive ensemble. The silhouette is defined by bold Applique embroidery, creating a sophisticated play of layers and light across the soft, glowing base. Complemented by the crisp lines of a Stripe Organza finish, the look balances a cool, modern palette with rich, architectural detail.\u003c\/p\u003e","brand":"IZEL - LUXE'26","offers":[{"title":"Shirt - Dupatta - Bottom \/ S","offer_id":46518909894812,"sku":"ALL3-2601018","price":38000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ M","offer_id":46518909927580,"sku":"ALL3-2601018","price":38000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ ML","offer_id":46518909960348,"sku":"ALL3-2601018","price":38000.0,"currency_code":"PKR","in_stock":false},{"title":"Shirt - Dupatta - Bottom \/ L","offer_id":46518909993116,"sku":"ALL3-2601018","price":38000.0,"currency_code":"PKR","in_stock":true},{"title":"Shirt - Dupatta - Bottom \/ XL","offer_id":46519058792604,"sku":"ALL3-2601018","price":38000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/2279\/7212\/files\/7_cf235a27-c803-4ffc-9f04-5b23c7e34954.webp?v=1771663847"},{"product_id":"irem-rtd","title":"IREM - RTD","description":"\u003cp\u003eFabric: Cora Cotton \u003cbr\u003e\nBottom: khaadi cotton Dupatta : Stripe Organza\u003cbr\u003e\nColor: Navy Blue\u003cbr\u003e\nTechnique: Applique embroidered.\u003cbr\u003e\nFit: Standard Fit\u003cbr\u003e\nIREM- Navy Blue provides a deep, commanding foundation for this bold festive silhouette. 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